During Super Bowl 51, Kia showed off one of the best commercials of the night. Tasked as an environmental and wildlife activist, Melissa McCarthy is trying to make the world a better place. In the commercial, she has to breach a whale, stop a falling tree, and a charging rhinoceros. Thankfully, she’s not alone. Throughout all her adventures, McCarthy is accompanied by the all-new 2017 Niro Crossover.

Kia also made a digital mark by becoming the first advertiser to debut a Super Bowl commercial on Facebook Messenger. During the game Sunday, viewers could interact with the engaging NiroBot for Messenger and have the chance to win MPGs (“Melissa’s Precious Gear”), including more than 40 props and items from the set of the commercial.

“People will go to great lengths to support the causes they are passionate about, and the Niro is a ‘smarter kind of crossover’ for those looking to go green without making sacrifices,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “The Niro is like nothing consumers have seen before, and with an audience of over 100 million people tuning in, Melissa McCarthy is the perfect partner to tell the world about Kia’s uniquely alluring yet practical new crossover.”

To learn more, visit Cooper Kia. Our experienced sales associates are happy to help you test-drive any of our new Kia models. We proudly serve drivers in Yorkville, New York.

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